So, which type of application is right for your business?

Web Applications

Web applications are software programs that run on the internet and are accessed through a web browser (i.e Google). Web applications can be accessed from any device that has an internet connection and a web browser, including a desktop computer, a laptops or a smartphone. Web applications are often built using technologies such as HTML, CSS, and JavaScript.

A big advantage of a web application is that it can be accessed from anywhere, as long as there’s an internet connection. This means that employees can access the application from the office, home, or even commuting.

Web applications makes it easier for teams to collaborate, regardless of where they are located. Web applications such as Slack, Asana and Jirra are great project management tools which allow dispersed teams to work on various projects whilst working from a

Another advantage of web applications is that they are relatively easy to develop and maintain. Because they run on the web, they can be updated and maintained without having to update individual users’ devices. This can save a significant amount of time and money compared to mobile applications, which often require a separate update for each device.

Mobile Applications

Mobile applications, also known as native apps, are applications that are designed specifically for mobile devices such as smartphones and tablets. They are downloaded and installed directly on the user’s device, and can be accessed without an internet connection. Mobile applications are usually built using technologies such as Java or Swift, and are designed to take advantage of the unique features and capabilities of mobile devices, such as the camera, GPS, and accelerometer.

One of the biggest advantages of mobile applications is that they provide a more personalized and interactive experience for users. Because they run directly on the device, they can access the device’s hardware and software features in real-time, which makes it possible to provide a more immersive and engaging experience for the user.

Another advantage of mobile applications is that they are often faster and more responsive than web applications. Because they run directly on the device, they can access the device’s resources and hardware more quickly, which can lead to a smoother and more responsive user experience.

Mobile applications are also more convenient for users, as they don’t require an internet connection to use. This makes them ideal for use in areas with weak or no internet connection, such as when traveling on a plane or in rural areas.

Web Applications vs Mobile Applications

So, which type of application is right for your business? The answer depends on a number of factors, including your target demographic, your business goals and your budget. Here are a few things to consider:

• If your target audience is primarily using desktop computers, then a web application may be the better choice.
• If you’re looking to create a more personalized and interactive experience for users, then a mobile application may be the way to go.
• If your budget is limited, then a web application may be the more cost-effective option, as it’s usually cheaper and easier to develop than a mobile application.
• If your application needs to work offline, then a mobile application is the only option.

In conclusion, both web applications and mobile applications have their own advantages and disadvantages. Custom application development however can provide the functionality and flexibility that off the shelf software doesn’t, therefore if you believe either a web or mobile application may benefit your business feel free to reach out to us at Media Shark!

(Written with the help of Chat GPT)

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At Media Shark, we understand that in times of crisis it’s imperative to think outside the box, see things with other perspectives and to remain resilient in times of adversity. 

What is changing?

In times with self-isolation recommendations and social distance, it is worth taking advantage of technology. Working from home, meeting via Skype, Hangout or zoom and many other platforms are some of the privileges of the connected world that we live in.

With more people going in quarantine, what are the products that they will be consuming? At the same time that we see a massive decline in the travel & hospitality sectors, e-commerce seems to be increased gradually, according to research released by Content Square. 

Fitness programs to do at home, online courses to improve a skill, meals subscriptions are some of them. The possibilities are endless, and now it is time for businesses to rethink their relationship with their customer. 

From marketer’s perspective, as people are spending more time at home, social media would be a better channel for advertising? Probably, yes! Another possibility would be offline channels as the news website had increased traffic in more than 15%. 

For restaurants and cafes:

Provide an online ordering system 

Since the COVID-19 prevents people from going to your business, the solution is to go to them. Have you thought about implementing an online ordering system in your business? The takeaway market is diverse and means an opportunity for various types of establishments, from restaurants to pet shops, to laundries and pharmacies. Get in contact with us to know how to implement it! 

Have a responsive website

Mobile internet traffic has officially surpassed desktop traffic. That means most visitors view your website on mobile phones and tablets. Today, you need your website to work on devices of all sizes. As a user, there is nothing more annoying than trying to adjust the information on the screen, sliding, zooming in or out. 

Let your customers know

Browsing quickly around the cafes and restaurants on the Gold Coast, it is easy to see that the vast majority of these businesses don’t have their social media channels updated. For the ones working on that, there is a lot of room from improvement. 

Promoting your services can make a difference for such a delicate moment! Keep your clients engaged with your brand. Nail salons are closed, but you can create a range of tutorials about how to take care of your nails during this period, for example. Put yourself in your customer shoes and connect with them!

We’re all in this together – and we will see it out together, too.
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This astronomical figure will put Australia in the top ten countries of online consumers in the world.

Online businesses are popping up everywhere you look these days, and with all the tools you need to lay the original foundations of an online empire, quite literally, at your fingertips; the hardest part of building your business is coming up with a unique idea.

Online sales in Australia will have surpassed $32 billion

One of the most crucial elements to the success of your online business is choosing the right e-commerce solution. After all the hard work you’ve put into bringing your original concept to fruition and creating a product that meets the needs of your market, your online store needs to be seamless, user-friendly, and reassure your customer that they’ve made the right choice in giving you their money. So we compare two of today’s market leaders Neto vs Shopify!

If something goes wrong anywhere at the point of sale, they’ll walk away unlikely to return, and your hard work will be wasted.

As a consumer, you have many options in e-commerce providers. To help you make the decision that will give you the best outcome for your business; we’ve put together an analysis of two of the biggest frontrunners in the industry, Neto vs Shopify.

History

Shopify was established in 2004, and their website currently boasts $29 billion in sales from online retailers just like you.

From its humble beginnings over a decade ago; built to solve a consumer problem that Founders Tobias Lutke, Daniel Weinand and Scott Lake were experiencing, Shopify is now marketed on its simplicity to use for you, their consumer. Great for the beginners among you!

Shopify claims it can handle your marketing, payments, and shipping, so all you need to do is install and sit back and count your dollars. Actually, they also do that bit for you too.

Neto came Storming into the market in 2011 claiming their origination was also based on the problems they’d experienced using a shopping cart themselves.

Should we take that as an indirect dig at Shopify, who currently dominate the market with 148,526 websites compared to Neto’s 1675 (stats sourced from Datanyze)? With the founders wanting to solve a problem that they’ve experienced themselves, we can safely assume they’ve experienced Shopify themselves and found a better way to do things.

Offering, in their own words, “everything you need to run your retail empire” should you choose Neto over their much more established counterpart, Shopify, and if so, why?

Well, for one, Neto means business. In June 2015, they received backing from Telstra who are now 51% investors. This financial support has given them room to develop rapidly and put strategies for growth in a place that may otherwise have taken them years.

While it might not yet be a level playing field, here’s everything you need to know to make a choice between arguably two of the hottest contenders in the e-commerce game.

Location

Neto is a homegrown Australian company and you can find a very helpful and friendly support team at the end of the phone in their Brisbane location. If your business is in Australia, you’ll be encouraged to know that Neto has a strong partnership with Australia Post which makes fulfilment and delivery seamless. Automation is the key for Neto with shipping, fulfilment and dispatches automated right across the world making the end to end customer experience for you, and your client’s, great.

Founded in Canada, Shopify is definitely much more accessible to the world than they once were. They provide overseas add-ons which are simple to use and make shipping across the world much easier, but they do cost extra which will slowly but surely bump up the price of your monthly subscription.

Cost

Neto starts from $29 a month for a point of the sale-only plan, but for most small businesses we’d recommend the Small monthly plan which starts at $79 a month (options up to $349 a month for large businesses).

Shopify’s comparable basic plan costs $29 a month and is also aimed at small or home-based businesses. Both providers offer flexibility with no lock-in contracts and plans can be changed at any time and run from month to month. If your business would suit the large business plan, you’re looking at a minimum cost of $299 per month.

Themes

Neto has over 70 free themes to use as the basis for your store with paid themes available for a one-off fee starting from $140. They offer a great support system if you’re stuck with how to customise these, however, we recommend the services of Media Shark to make sure you store engages your audience in a way that they can’t fail to buy from you.

Shopify also offers a broad range of free and paid-for themes (also starting from $140), and with both solutions customising by industry, you can guarantee that you’ll get something that appeals to your market, whatever your niche.

Both Neto and Shopify offer a holistic solution to your e-commerce business with no lock-in contracts, fully customisable themes to appeal to your target market, and a handy app to make the process much more convenient for you.

Here’s a brief summary of data available from Shopify and Neto and compiled by Media Shark.

There’s no doubt that the smaller fish are quickly emerging as frontrunners in the e-commerce pool and with serious backing from influential investors like Telstra, they’re stepping up their offering faster than their competitors can keep up while offering you, the consumer, much more choice. Both Neto and Shopify offer a 14-day no-obligation free trial so why don’t you give them both a try and see for yourself who you prefer?

If you need support to set up your online store so that it attracts your audience, is easy to use, and gives your customers a seamless experience with you, call today to get a quote.

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