Media Shark Rebrands with a fresh new look and a website that represents who we are today!
Last month we sent out an EDM to our clients letting them know that we had recently rebranded with a new logo and website.
The Media Shark rebrand has been in the pipeline for a while now however with an ever growing portfolio of clients, design and development projects taking priority it was a task that always seemed to get pushed to the bottom of the pile!
Alas, in mid June, we asked one of our designers to put together a mood board of ideas and concepts showcasing who we are as a company right now.
Media Shark rebrands! – It was actually at an event which we had sponsored earlier this year when the MC announced that people should contact Media Shark “For all things Media” when we realised we were no longer delivering the right message of our services and who we were.
Media Shark has grown significantly in the last 18 months with a larger team of designers and developers and we now soley focus on app and custom software development. Therefore it was important for us to deliver the message across all of our channels as to who we are today.
The first round of concepts still very much included the Shark, which although we will always have a fondness for, we felt as was a little dated for the brand and current demographic.
The second round of concepts were a lot closer to what we were looking for and there were admittedly some strong opinions. The second round of concepts started to include a semicolon with the shark finn, gradually reducing the “sharkiness” and bringing in the semi colon as code which is exaclty what we wanted to repsresent.
We knew we were getting closer and it was hard to let the Shark go, especially as we have the old logo painted as a huge mural on our office wall! 🙂
We didnt rush the decision as we knew how important it was to get it right and finally…………………………
We are thrilled to bits with our new icon and logo and couldn’t wait to get started on the website.
The website design took longer than expected with a few rounds of revisions before we were happy. This was then developed by one of our oldest team members, someone who has been with us from the very beginning – Camilo! 🙂
Once the website was live, we spread the message across our socials and began the extensive task of updating all of our collateral including business cards, t.shirts and all digital documents.
We are happy to say the effort was worth it, we couldn’t be happier with the new look.
At Media Shark we have extensive experience creating brand identities for clients’ software and mobile applications and back in the early days of Media Shark logo design and brand identity was one of our main services.
We are proud to have created the logos and brand identities for all types of Gold Coast and Queensland Companies including Burleigh Protein & Etchd
We understand that the brand identity is the personality of the business is and that it needs to be clear and consistent. As we always convey to our clients, branding is more than just a logo it represents the company’s culture and vision.
Our look may have changed but our purpose remains the same!
Our Vision is to provide a first class experience, making clients feel welcome and valued.
Our Mission is to provide our clients with clear direction and transparency.
We Value each client that walks through the door, always referring to our Think Like a Shark culture.
As we draw closer to the end of the year we are looking forward to a fresh new year, a fresh new look and a fresh new chapter for Media Shark. We would love for you to join us! 🙂
